Perpetuate Hawaiian Culture

About Perpetuate Hawaiian Culture

The short background:

Perpetuate (a.k.a. Perpetuate Hawaiian Culture) is an awareness movement that encourages Hawaiians, Hawaiians at heart, and those that call Hawai'i home, to reflect on the questions, "What are you doing to help perpetuate the Hawaiian culture?" and "If your Hawaiian ancestors were here today, would they be proud of you?" Perpetuate is the philanthropic "arm" of Holomua Healing Arts, LLC. The majority of the proceeds go to supporting Native Hawaiian efforts related to education. Contact for more information. 

How the idea came about:
As a child, Britt Yap witnessed two groups of Hawaiians protesting against each other at the Hawai'i State Capitol. From that day forward, that image stuck in her mind. Throughout her time as a student at Kamehameha Schools and Hawai'i Pacific University, she thought about ways to bring Hawaiians together. She recognized it would be hard for her people to accomplish anything as a hui if they were constantly arguing with each other over small things, neglecting to see the bigger picture.

A few years ago, she had a vision about the word 'perpetuate' and the meaning it has in relation to Hawaiians. Her visions were confirmed a few months later with a vivid dream and hypnotherapy session in which both times she saw (the deceased) George Lanakilakekiahialiʻi Naʻope— a celebrated kumu hula, master Hawaiian chanter, and leading advocate and preservationist of Hawaiian culture worldwide. He also co-founded the Merrie Monarch Festival.

After those experiences, Britt decided to register the trade name “Perpetuate” and “Perpetuate Hawaiian Culture,” purchase the domain name and through a grass roots movement, spread the word in the community to bring simple awareness to the daily lives of ALL Hawaiians and Hawaiians at heart.

The proceeds:

In the past, the majority of the proceeds from Perpetuate items went to helping fund two things. Britt is brainstorming some ideas and hopes to start a Perpetuate scholarship soon.

1.) The Brittany Pohākea Yap Native Hawaiian Scholarship Fund
Each school year, two Hawaiian students at Hawai'i Pacific University majoring in areas such as Communications, Journalism, Media, Public Relations, Video Productions etc. receive $1,000 to help with their tuition and/or books. Britt also enjoys getting to know the scholarship recipients and mentoring them whenever possible. Britt first started this scholarship fund in 2013.

2.) The Annual Po‘ohala Essay Contest
Every spring, students from Maui Waena Intermediate participate in this annual essay contest. An essay committee reads through the top essays and decides on the winners. 1st-5th place is awarded cash prizes, while 20-25 honorable mentions are awarded to students as well. Britt Yap and husband Rod Pontemayor first started this contest in 2013.

***Britt often donates Perpetuate apparel to non-profit organizations for their silent auctions fundraisers. To inquire, email her at

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